Fueled by policy and consumption upgrades, the market is expanding rapidly. China is the core growth driver, with the global market expected to exceed ¥240 billion in 2025-35% of which will come from China. Policies integrate study tours into compulsory education, covering 180 million students. Central government subsidies reach ￥20 billion annually, with local support up to 50% of program costs. Family spending has risen to an average of ¥3,800 per year, and premium customized products now make up25% of the market. Demand is diversifying, with senior cultural tours (8% share) and corporate industrial tours(growing over 30%) gaining traction.

Global Study Tour Sector